Welcome to the “World’s greatest direct marketing SECRET WEAPON”

HOW TO ACHIEVE PHENOMENAL SUCCESS WITH JON GOLDMAN’S LUMPY MAIL ™SYSTEM Used by top direct mail experts to make millions

• What is Lumpy Mail and how can I make money with Lumpy Mail?
• How to overcome the 5 problems of Direct Mail
• How to Launch a campaign now
  
  

Every day, thousands of intelligent, level-headed business people accept miniscule, pathetic response rates for their marketing and never stop to ask themselves why. If you ask them, they’ll tell you, “1/4 of a percent. That’s the way it is.” Well maybe that’s the way it was, but it’s definitely not the way it has to be.

Just Say NO to Paltry Response Rates

Welcome to the world of Lumpy Mail™, where DOUBLE DIGIT response rates are the norm. This site shows you how to harness the power of direct mail to create a campaign that really works and makes a ton of money. To back up that claim, we have pages of real results from real people who have raked in huge profits, using Lumpy Mail.

Internationally acclaimed direct marketing guru Jon Goldman is the world’s leading authority on Lumpy Mail - direct response marketing. Jon is known for his unconventional, out of the box, smash through the clutter creativity. His stuff compels people to open, read and act on the offer. The bottom line—he consistently gets astounding results other marketers only dream of.

What is Lumpy Mail ™ and how can I make money with it?
 
Lumpy Mail is a direct marketing system that can dramatically improve your direct mail response rates and help you realize a huge return on investment. It’s called Lumpy Mail because it is curiously “lumpy” as opposed to traditional “flat” mail.   

Unlike “flat” mail, Lumpy Mail is dimensional, actually “lumpy.” But it’s more than that. It’s an entire approach to marketing that’s radically different from anything you’ve ever seen. Lumpy Mail literally stands out from the typical clutter. Today, consumers have become immune and resistant to advertising. Old fashioned run-of-the-mill direct mail no longer works. The only way to ensure people notice, open and respond to your mailing is to get their attention in a unique way. That’s what Lumpy Mail does more successfully than any other direct marketing system out there.

A 700% Increase in Response Rate!

That’s not a typo. It’s a documented response from one of our client’s campaigns. (I’ll tell you which Lumpy Mail client got the 700% turbo charged response rate in a bit.) Granted, that’s a monster success story, but Lumpy Mail consistently generates double digit response rates instead of the typical .025%. It is no exaggeration to say that people have made MILLIONS, using The Jon Goldman Marketing System.

Add a Lump, Get a Bump (in Response)

As you browse through this site, you’ll see some of the world’s most unusual mailers. It could be as simple as adding a packet of aspirin to your envelope, or as outrageous as mailing a mini trash can with your letter crumpled up inside it. But it’s not just the lumpy “thing,” it’s how you use it. We have many creative and unconventional ways to increase your response. You may think we’re crazy to send this stuff through the mail. But just wait til you see the results. 

The 5½ Biggest Obstacles to Your Direct Marketing Success.
Read How Lumpy Mail Overcomes Them All.

Choose your problem and begin there

PROBLEM #1) You don’t know how to create or write a really effective direct mail campaign.

If you’re not a direct mail strategist, copywriter or expert and have questions like “Who do I target?”, “What’s the best way to make an irresistible offer?”, “How do I write the letter and create a campaign that really works?” and “How do I actually mail and fulfill the mailing?” The Jon Goldman Marketing System is for you.

Maybe you’re a real estate or mortgage professional, a retail business owner or copier salesman…but you’re not a direct marketing expert. Direct marketing is a science that takes years to master. Just like others don’t know the secrets of your business, can you assume you know the secrets of direct marketing?

SOLUTION:
Learn to apply and profit from the most important direct mail secrets and strategies quickly and easily using The Jon Goldman Marketing System. Click here to find out more.

“I've been working with Jon for about a year...Our sales are up by 65 percent and without Jon Goldman we couldn’t have done it.” -- Michael Gray, All American Finance, Mississippi

 

PROBLEM #2: Your direct mail never gets opened .

The greatest sales letter in the world is useless if it never gets read! To understand why most mail doesn’t get opened, you have to know this one secret--- People sort their mail into three piles.

The A pile —That’s the mail to read and act on now, like a personal note from Aunt Martha, a letter from the IRS or “Lumpy Mail”
The B pile —The “I’ll think it over” pile (the kiss of DEATH)
The C pile —The mail that gets filed in the trash can without ever being opened

In order for your mail to get read, it must end up in the A pile! The Jon Goldman Marketing System will show you how to ensure your mailings get in the A pile every time!

SOLUTION:
Use an unusual, attention-grabbing Lumpy Mail envelope. Look at the World’s Most Unusual Envelopes section for the best clutter-busters in the country, such as a dynamite tube mailer or mini trash can to make sure your mail gets opened.

50% Response for the NBA! "We got nearly a 50% response rate with the mailing program! It accomplished what we had set out to do." -- Barry Gibson, Director of Ticket Marketing Atlanta Hawks Basketball, NBA

PROBLEM #3: Your prospects won’t even read your letter .

Most letters don’t catch the reader’s attention and are thrown away before the second sentence is even read.

SOLUTION:
First, create a great sales letter that excites the prospect and sells your story .  Need expert help with the letter?  Click on The Jon Goldman Marketing System and get the world’s best marketing system. It’s a power packed direct marketers master toolkit and home study course with everything you need to launch a successful campaign. This also gives you access to Jon and his team.

Second, insert a lumpy “Freemium” into your mailing.   A “Freemium” is a Free-Premium or gift for the reader.  Enclosing lumpy Freemiums into the envelope dramatically increases readership and get your mailer opened. To choose a Freemium under $1 such as a flat pen , aspirin or sack of worry dolls , click on “ Little Lumpy Freemiums ”.  Or click on “ BIG Lumpy Freemiums ” when you really need to make an impact on a big decision maker with such attention-grabbers as a fortune cookie , message in a bottle or an invitation on a silver platter .

"We got better than 60 percent response rate!" “We had a survey that we wanted our customers to actually answer and return, so we sent “Lumpy” things along with our survey.  We sent them out in your special black box. We got better than 60 percent response rate! Without a shadow of a doubt, I absolutely recommend Lumpy Mail.  Goldman’s organization is very easy to work with, very customer-friendly, willing to certainly work with you within the parameters that you need, they are the best company.” -- Patrice Hooper, Cookies By Design

PROBLEM #4: Your mailings don’t motivate your prospect to respond to your offer .

They might even read your letter, but don’t actually pick up the phone or respond to your offer.

SOLUTION:
Offer – Irresistible bait : an “ Irresistible Premium” or “ FREE gift” as an incentive to motivate the reader to respond to your offer.   What’s a “ premium ”? A FREE gift that is given to the reader as a bonus reward for responding to your offer. Why offer a premium? Because many people won’t respond unless you pull them toward you with some irresistible bait or incentive. To get a person to respond is hard unless you use the right bait. Most people use a minnow when they’re trying to catch a whale. Improve your bait, improve your response rates! Look for a premium with high perceived value and low cost, such as our $500 Free Groceries Card , Free Vacation Certificates or $40 Free Gas Coupon .

 

"Three million dollars before the doors even opened." "Using Goldman's creative strategy and premiums we brought in over 2,800 new members That's nearly 3 million dollars in sales before the doors even opened!" "Our management team with over 25 years experience predicted pre grand opening sales of 1,100 members. Using Goldman's creative strategy we brought in over 2,800 new members (that's nearly 3 million dollars in sales before the doors even opened!) What a difference!" - Jim Page - Life Bridge Health

PROBLEM #5: The ‘I’ll think about it later/out-of-sight-out-of mind/lost sale’ syndrome

Many people aren’t ready to buy when you’re ready to sell. Or they don’t respond to your offer when they first get your mailing, so it gets trashed or misplaced. Don’t lose the sale and fall into the ‘out-of-sight-out-of-mind’ category.

SOLUTION:
Insert a Freemium with your name on it.   It’s like planting a little salesman in your prospects’ home or office, constantly reminding them to contact you. Because it has your name and contact information on it. So when they’re ready, they’ll already have your information and will be able to contact you…be it 3 days, 3 weeks, 3 months or even 3 years later!

Little Lumpy Freemiums such as the secret message sponge, worry dolls or TUIT jar gripper can be imprinted with your name. For a bigger impact, consider using BIG Lumpy Freemiums like the message in a bottle , bank deposit bag , or boomerang .

"Best of all we're still getting new customers even four years after our mailing went out." Sings praises of bottom line results. "When opening our offices, we exceeded our most optimistic goal in the first month. The amount of patients we had was virtually unheard of for the opening of a GYN only private practice - because it is extremely difficult to immediately generate that kind of patient load. We attribute the success to Goldman's clever, promotional program. The power of the mailing has been overwhelming. We've had many women go out of their way to tell us how much they like "the look" of our promotional materials and logo (which Goldman designed). Best of all we're still getting new customers even four years after our mailing went out! They've kept our Lumpy Mail item in their kitchen for over 4 years and continue to call and make appointments! That's powerful. I want to sing praises of the bottom line" -- Dr. Alvin Schamroth, President, Women's Healthcare and ExamPro Consumer Medical Services, & B2B Physician Training

Now what about that 700% mega boost in response? Here’s the actual testimonial:

“We increased our response by 700%!!!”
“We had been sending out regular “flat mail” to the retail market and getting an average response. We tested one of Goldman’s Lumpy mailers and increased our response by 700%.  For real I couldn’t believe it. The only question we have now is… how much more can we mail!"

Tony Mauro, Mauro Financial
Financial Services, Insurance and Collections

To read more real life phenomenal results by the sackful, including 20%, 50%, 60% response rates and MORE, CLICK HERE .

Lumpy Mail Freemiums and Premiums give you the tools you need, but they alone are not enough to launch a massively successful campaign. If all you need are the Freemiums and Premiums , go for it. But if you need help orchestrating and executing all the campaign elements…from crafting a persuasive letter to targeting your hungriest prospects to creating and fulfilling irresistible offers, read below:

PROBLEM #5½ : Your issues are bigger than a marketing campaign and you and your company are STUCK.

SOLUTION:
You may need the services of Jon Goldman’s other company—Brand Launcher to help you get “unstuck.” Jon is also the CEO of the Brand Launcher Center for Unstucking, which works with successful entrepreneurs to help them break through the 3 biggest obstacles to growth.   Learn how to break through the 3 biggest obstacles that hold your business back. Go to www.unstucking.com for a FREE REPORT on how to have more time and freedom to do what you love.

 

QUICK START
Here’s How to Launch a
Killer Direct Mail Campaign

Step 1-- Decide what kind of direct marketing campaign you want to create. What is the offer? What do you want the letter to say? What is the marketing strategy that will guarantee your prospects will respond?  Need help? To get the best direct marketing system on the planet, click The Jon Goldman Marketing System

Step 2 -- Choose a creative, clutter-busting mailing package to ensure your mailing gets opened – Click World’s Most Unusual Envelopes (carriers)

Step 3 -- Write a sales letter that will motivate your prospects to crawl across glass to respond to your offer. Need proven sales letters and a tested system that will work for you? Click The Jon Goldman  Marketing System

Step 4 -- Insert a Freemium freebie inside your mailer to make it lumpy and to increase sales. Click Little Lumpy Freemiums or BIG Lumpy Freemiums

Step 5 -- Choose an “ Irresistible Bait” Premium Free Gift offer to motivate someone to respond.  It’s a way to give your prospect a bonus just for responding. Click Irresistible Premiums to dangle irresistible bait before your prospects.

Step 6 -- Want to talk to a direct marketing advisor or place an order? Call the Lumpy Mail Marketing team at (800) 805-1220 or email us at info@lumpymail.com

Step 6½ -- Not clear about the direction your organization needs to go? Need real help launching your brand? Sign up for a FREE COURSE-- Unstucking Secrets for Entrepreneurs .  See Jon Goldman’s Brand Launcher Center for Unstucking at www.unstucking.com

Summary

If you do these steps, you are guaranteed to ten fold your investment and massively increase your sales, or you’ll get a full refund plus $100 cash back when you purchase The Jon Goldman Marketing System .  Again, there’s no risk, plus we guarantee you will receive 10 times your investment- so let’s get going.

Want Jon Goldman’s expertise and personal support right now? Click here for The Jon Goldman Marketing System --everything you need to execute your own massively successful campaign. This is the best of Jon’s marketing genius packed into one powerful, results-tested marketing system combined with hands-on support from the ‘Lumpy Mail Man’ and his team.   Find out more .