First, it's not just a 1-2 punch. It's a 1-2-3-4 punch!
The 4 Hit "Wing & a Prayer" Mailer is an entire campaign, not just a one time hit. Because each mailer builds on the previous one, the campaign packs way more than 4 times the punch of a single mailing. Collectively, the power of the multi step system is awesome and will dramatically improve your response rates.
Mailer #1: "Wing & a Prayer" Mailer
Curiously lumpy and screaming to be opened, this mailer includes a small Cupid angel with a letter that's a real page turner and gets amazing response rates. The official looking priority envelope alone would get this mailer opened. But when you add the lumpy factor, the need to see what's inside becomes irresistible!
"I wonder what's inside this thing? It's lumpy and it's urgent."
Add extra punch to your mailing and motivate them to respond with our Gift Card money slip good for $500 worth of FREE groceries. It's included!
Mailer #2: The Fat Wallet Mailer
It looks like a real wallet that has been sent through the mail! Then, when opened, it immediately offers irresistible bait with a $500 bill sticking out of the wallet (a coupon good for $500 worth of FREE groceries). But don't try this mailing on your own (it's a technical nightmare). Fortunately, we take all the difficulty out of it for you thanks to our buying power and systems. We make really cool, complex mailings accessible to small and mid size companies. Normally mailings like this are only available to companies doing 25,000 at a time or more. This one is so interesting that is has nearly a 100% open rate!
Add extra punch to your mailing and motivate them
to respond with our Gift Card money slip good for
$500 worth of FREE groceries. It's included!
Mailer #3: Worry Dolls Mailer
Sales in a slump? No worries! This envelope is something that they've NEVER seen before.
It looks like it came right out of your office mailroom. The 'inter-office' envelope has punched out holes which allow you to peek inside to see what makes the thing so lumpy. People open it immediately. But then, what's this? A hand woven sack of tiny worry dolls? The bag practically begs you to open it and look inside. Once the reader pulls out the little worry dolls, they start reading your letter, wondering, "Why did they send me these little worry dolls? What's this all about?" In the end, you will make a huge impression and generate a ton of phone calls or hits on your website with this.
Add extra punch to your mailing and motivate them to
respond with our Gift Card money slip good for $500 worth
of FREE groceries. It's included!
Mailer #4: Aspirin in Air Mail Envelope
The single biggest emotional hot button in mortgage direct marketing is the pain of financial headaches and worries. To use that theme to the max, we send out a pack of aspirin in this fly-under-the-radar mailer. When they receive a hand addressed European-style super thin envelope with a big fat lump inside, their curiosity is piqued. Then, once they start reading the letter while holding the aspirin pack, they just start nodding their head in agreement.
"Yes, this is a big headache. I really do want to tell my lender to go jump in the lake."
Add extra punch to your mailing and motivate them to
respond with our Gift Card money slip good for
$500 worth of FREE groceries. It's included!
Every mailing includes this handsome "money slip" that looks at first glance like a $500 bill complete with Ben Franklin's picture just like on today's $100 bill. Look closer and you'll discover it's a coupon redeemable for a Grocery Gift Card good for $500 in FREE groceries. By adding this "irresistible bait" to your mailing, your response rates will go through the roof.
Here's how it works:
Insert the Money Slips offering $500 in FREE groceries into your mailing. (They are not "Live." A person must call to get their "Live" Grocery Gift Card from you.)
Prospects call you; you take their application and then send them actual "Live" Grocery Coupon Gift Cards.
Prospects mail the Grocery Coupon Gift Card to the address listed on the back to receive $500 worth of Grocery Coupon Certificates redeemable for major brand food and household products.
This is the best, most effective, legal and moral bribe we've found for getting prospects to call.
It motivates people to pick up the phone and call because it has the "WOW!" factor. Everybody goes to the grocery store and can use $500 in free groceries. But here's the catch. You give the $500 money slip to EVERYONE you mail to (It's not "live" but looks like it is. They can't redeem it until they call you). BUT, YOU ONLY GIVE THE ACTUAL "LIVE" GROCERY COUPON GIFT CARD TO THE PEOPLE WHO CALL YOU AND GIVE YOU THEIR APPLICATION INFORMATION. So you need actual "Live" Cards only for the people who respond. A 500 piece mailing includes 20 "Live" Cards; a 1000 piece mailing includes 30 "Live" Cards; a 2500 piece mailing includes 50 "Live" Cards.
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