Warning. This is one of the most effective and easy to mail direct mail marketing incentives out there. Please, if you use this premium, be prepared to handle all the inquiries and responses.
If you are prepared, simply add the words "FREE vacation--3 day and 2 nights" to your next mailing, insert some vacation pictures (call us for samples) and watch the response meter go through the roof. This package has a $200 perceived value but only costs around $5! Sounds too good to be true? What's the catch? Here's how we can do it:
The hotels give us the rooms inexpensively as a "loss leader" just so they don't have empty hotel rooms, which cost them money. These are national chain hotels or resorts in prime locations. Many travelers choose to stay an extra 2 or 3 nights once they are there. But there is no pressure or obligation to stay extra. Most important there are NO CATCHES OR TIME SHARE PITCHES to suffer through!
Be careful there are lot of sleezy "Free vacation deals" that you don't want to subject your clients to. It will only make you look bad if you send them on one of those cheapo vacations. Trust your valued clients to a reliable and accredited program that has serviced literally millions of happy customers. Clients choose their dates and location of travel, and get free accommodations at top hotels like Marriot, Ramada Inn, and Holiday Inns across the country. By the way, Orlando is the # 1 most requested destination.
Sample of Response Doubling Headlines:


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