Be the recommended industry expert featured in a newspaper article torn out and sent to your prospects.
Imagine if you could write your own press release and have it printed as an article in a newspaper. Now imagine if someone saw that article, literally ripped it out of the paper and sent it to your prospects with a handwritten note telling them to check it out. This faux newspaper mailing allows you to tell your full story from the credible pages of a newspaper special edition.
Based on the principle that people believe what someone else says about you more than they believe you directly he Tear Sheet mailing leverages the value people place on third party endorsements. By positioning yourself as a newspaper's expert and "go-to source," you can tell and sell your complete story in a powerful way, while at the same time appearing current and newsworthy.
How It Works:
The mailing is printed on authentic 30 pound newspaper stock ranging in size from 9" x 13" to 10.5" x 14" with printing on both sides.
The piece is designed to look and feel exactly like an industry-specific special edition of a large newspaper, for example "Real Estate Special Edition." One edge of the paper is hand torn to simulate being ripped out of a larger section. Each side includes one major article and approximately 3-4 smaller articles around the edges (some continued from other faux pages).
 The major articles feature 3 strong, prominent call to actions, including an 800#, direct line and website. A handwritten post-it note addressed to the prospect by first name is attached to the upper right corner of the newspaper. It simply says-"NAME, check this out, S." The overall effect, people think someone they know sent it to them.
The Tear Sheet is mailed in a plain white envelope with either a handwritten or manually typed address. Best of all, you can mail the entire piece for the cost of a single first class stamp!
We can customize the tear sheet to fit your industry and needs!
• Mortgage
• Financial
• Real Estate
• And Dozens of Others
Shipping charges for the tear sheets will be determined at the time of fulfillment and you will be billed separately for the costs.
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