This mailer uses the power of intrigue and "busy fingers" to get prospects involved with your offer. They practically run to the sink. Wow! If only you could include a hidden camera and watch how eveyone who gets this is hypnotically forced to open it, read your letter, and compelled to dip it in water and respond to your offer.
This sponge is "Magic" because it is printed on the outside with an enticing teaser question. The sponge is printed on both sides then folded in half and compressed with 100,000 pounds of pressure. Your "secret" message is printed inside but only revealed once they dip the sponge in warm water.
Best of all, your message stays behind for weeks, months, even years, like a salesman constantly reminding them to call you.

Step 1
Mail prospects the Expand-a-Sponge with your custom imprinted teaser message.

Step 2
Prospects submerge the compressed sponge in warm water.

Step 3
Your "secret" message magically appears as the sponge expands to full size.
|