Money, Money, Money! Tantalize your prospects by including real shredded money. It gets their attention and entices them to read your letter…which is half the battle. Best of all, this money is "cheap." It comes in 2 pound bags. One pound fills a small grocery bag. Use this mailer whenever you want to talk about saving or making money, something everybody wants to do. Tell your propects they’re "throwing money away" by not taking advantage of your products or services.
How it Works:
Simply insert the shedded money in the envelope or use it as filler in a box or message in a bottle.
Sample of Response Doubling Headlines:
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