This is the slam dunk of direct marketing. EVERYBODY has a coffee cup but NOBODY has one with their name on it like this. This remarkable mailing strategy has pulled in as much as a 31% response rate. It makes the recipient feel good about themselves (by totally stroking their ego), turns them into a hero and lets them receive from you what most likely will become their "mug of choice." The law of reciprocity works wonders with this cup-- results for past mailers have been truly blessed. The law of reciprocity says- "When you give me a gift I feel the need and want to do something for you." That generally means saying yes to your offer.
 
Sample of Response Doubling Headlines:
Here's how it works. This package comes with a personalized cup, a mailing box, plus a one page letter printed in black ink inserted into the cup. Add a personalized cartoon, newspaper heading or list of greats to add zip to the design.
Use this Newspaper Masthead layout.
The text will be modified to suit your industry.
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For example. If you are a loan officer and your target market is Realtors, and the individual prospect's name is Brian Sacks, the newspaper is called "Realtor Today," (Your target market industry is filled in.)
The recipients' name is personalized into the headline on the front and back. Then the name of the paper is "Realtor Today" and the headline says, "Brian
Sacks Voted Realtor of the Year".
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If you are a chiropractor and your target market is lawyers, and the individual prospect's name is John Jones . . .
Then the name of the paper is "Lawyer Today" and the headline says "John Jones Voted Lawyer of the Year".
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Contact us for set ups and custom imprint templates
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