If you're already doing direct mail and want to double your response rates, check this out and test this super effective, yet easy strategy. Simply add a handsome "money slip" into your mailer. The money slip looks at first glance like a $500 bill complete with Ben Franklin's picture just like on today's $100 bill. Look closer and you'll see it's a coupon redeemable for $500 in FREE groceries. By adding this "irresistible bait" to your mailing, your response rates will go through the roof.
Why does this simple money slip motivate a person to pick up the phone and call you? Because it has the "wow" factor. The Grocery Gift Card is enticing to people because everybody goes to the grocery store and can use $500 in free groceries. But here's the catch. You give the $500 grocery slip to EVERYONE you mail to (It's not "live" but looks like it is. They can't redeem it until they call you). BUT, YOU ONLY GIVE THE ACTUAL "LIVE" GROCERY GIFT COUPON CARD TO THE PEOPLE WHO CALL YOU AND GIVE YOU THEIR APPLICATION INFORMATION. So you don't need many actual "Live" cards.only for the people who respond.
Money Slips only sold with Grocery Coupon Gift Card.
Money Slips not sold separately.
Purchase 1 Money Slip per list name. The number of Grocery Gift Cards received will depend on the number of Money Slips ordered. You will need far less Gift Cards than Money Slips because you will only be giving away Gift Cards to those who request them and submit their application. This is a fraction of the total mailing. See list below:
Order 2 cases-1,000 Money Slips receive 15 Grocery Gift Cards
Order 5 cases- 2,500 Money Slips receive 35 Grocery Gift Cards
Order 10 cases- 5,000 Money Slips receive 50 Grocery Gift Cards
Order 20 cases-10,000 Money Slips receive 100 Grocery Gift Cards
Step #1
Insert the Money Slips offering $500 in FREE groceries into your mailing. (They are not "live." A person must call to get their "live" grocery gift card.)
Step #2
Prospects call you; you take their application and then send them actual "live" Grocery Coupon Gift Cards.
Step #3
Prospects mail the Grocery Coupon Gift Card to the address listed on the back to receive $500 worth of Grocery Coupon Certificates redeemable for major brand food and household products. This is the best, most effective, legal and moral bribe we've found for getting prospects to call.
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