What's the single biggest problem with direct mail marketing? Answer: It never gets opened. Flat mail = Flat Response! Now, you can guarantee your mailer will get opened. How? Send it in a "Message in a Bottle."
Why does this mailer work so well? Because it demands attention! How would you like to have a 58% response rate? That's what one of our members, FDI, Inc. received using "Message in a Bottle." Don't be surprised if your recipients are so impressed with you that they call and ask how you came up with such a clever idea. (It actually happens to our members all of the time!)
How It Works:
Step 1
Pull off the cap.
Step 2
Roll up your letter and insert into the bottle
Step 3
Replace the cap, add postage and mail! It's that simple!
Sample of Response Doubling Headlines:
 
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