Nobody can resist opening this unusual mailer. Once they do, they find a free packet of aspirin and two response driving letters, including a personally addressed handwritten note on yellow legal paper. The aspirin theme presents you as the cure for their throbbing financial headache. This hard-hitting mailer will have your phone ringing off the hook!
Complete Mailing Package Includes:
• Complete Quick Start Guide and all letters and templates on CD ROM
• European-style thin envelope
• Packet of aspirin
• Yellow legal pad paper for handwritten letter
• 2 page letter on CD
• Printed Gift Card money slip good for $500 worth of FREE groceries as an incentive to respond to your offer. These will be inserted into the mailings.
Every mailing includes this handsome "money slip" that looks at first glance like a $500 bill complete with Ben Franklin's picture just like on today's $100 bill. Look closer and you'll discover it's a coupon redeemable for a Grocery Gift Card good for $500 in FREE groceries. By adding this "irresistible bait" to your mailing, your response rates will go through the roof.
Here's how it works:
Insert the Money Slips offering $500 in FREE groceries into your mailing. (They are not "Live." A person must call to get their "live" Grocery Gift Card.)
Prospects call you; you take their application and then send them actual "Live" Grocery Coupon Gift Cards.
Prospects mail the Grocery Coupon Gift Card to the address listed on the back to receive $500 worth of Grocery Coupon Certificates redeemable for major brand food and household products.
This is the best, most effective, legal and moral bribe we've found for getting prospects to call.
It motivates people to pick up the phone and call because it has the "WOW!" factor. Everybody goes to the grocery store and can use $500 in free groceries. But here's the catch. You give the $500 money slip to EVERYONE you mail to (It's not "live" but looks like it is. They can't redeem it until they call you). BUT, YOU ONLY GIVE THE ACTUAL "LIVE" GROCERY COUPON GIFT CARD TO THE PEOPLE WHO CALL YOU AND GIVE YOU THEIR APPLICATION INFORMATION. So you need actual "Live" Cards only for the people who respond. A 2500 piece order includes 35 "Live" Cards; 5000 piece order includes 50 "Live" Cards. If you run out of "Live" Cards, you can order more separately.
|
