Where is the best place to look for easy money? Your past customers! Here's a fantastic way to ACTIVATE your INACTIVE customers. Send them a plastic boomerang (the full size is the real thing) and say "WE WANT YOU BACK!" How many long-time-no-see customers do you have? What if you could reel them back in? How much would that add to your bottom line? Comes in assorted neon colors.
Success Story
A company called LSI had a 76% reactivation rate of inactive customers with a boomerang mailing to their MIA's. That's outrageous! |
Sample of Response Doubling Headlines:
Place your letter and the boomerang side by side.
Fold your letter and wrap it around one arm of the boomerang.
Put an address and stamp on the other, then send it flying through the mail and watch it bring business right back to you as fast as you can say "G'day mate!"
|
