Here's an interesting and attention grabbing way to let your prospects know you feel their pain!! Using the headaches/worries theme to the max, we send out a pack of aspirin in this fly-under-the-radar mailer.
When prospects receive a hand addressed "par avion" super thin envelope with a big fat lump inside, their curiosity is piqued. Then, once they start reading the letter while holding the aspirin pack, they just start nodding their head in agreement.
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