Lumpy Mail - Which mailing is best for me?

Which mailing is best for you?

This will help you decide which mailing is right for you. The first rule of effective marketing is that the more times you touch a prospect, the more likely he or she is to respond. So ideally, you want to touch prospects with the most number of steps as often as possible. This is based on un-refuted research by SMEI- Sales & Marketing Executives International which proves that 81% of the sales came after the 5th contact (and our totally unscientific real world experience of sending out thousands of campaigns and measuring their results). The bottom line is if you do more mailings you will get better response rates. But you might not be able to afford if. Therefore, either choose a smaller quantity and mail to them more frequently or choose a larger quantity and mail to them only once.

Response Chard

There are two approaches:

Make a big impact on as many people as possible but with less frequency
or
Make a really big impact on a smaller audience by touching them as often as possible

We have created the following mailing campaigns for these two approaches:

Single Touch Approach—BIG IMPACT(for a larger list)

1 Hit Mailing = 1 Hit “Wonder”

Magnifier
Aspirin

High volume only

Less expensive per piece

Reach more people

Multi-Step Approach-MEGA IMPACT
Choose the 7-4-3 Hit Mailings

7 Hit Mailing = 7 Hit "Knockout" Mailer

Typically low volume

Best choice-our recommendation if you can afford it

Low cost factor per mailing

4 Hit Mailing = 4 Hit "Wing & a Prayer" Mailer

Typically low volume

Test with this if you can't afford the 7 Hit

Low cost factor per mailing

3 Hit Mailing x3 = 3 Hit "Deal Closer" Mailer
When you absolutely, positively MUST get your mail opened and responded to. Generally lower in volume.

Bigger Impact per mailing

Not recommended for unqualified, poor lists

Targeted to wealthy prospects or high value clients

= Higher cost factor per mailing

Whether you choose the 7-4-3 Hit depends on your budget and your personal preference.

You can be confident that no matter which one you choose it will perform excellently. The 1, 3, 4, and 7 Hit mailings each have a place and all do phenomenally well, otherwise we wouldn't offer them.