Lumpy Mail Campaigns for Mortgage
No More Begging For Deals
Here's how to break free from rate shoppers and earn residual, passive
revenue streams with the Lumpy Mail Marketing.
Jon Goldman reveals mortgage marketing secrets you can use
to make more money and improve your lifestyle.
What's the secret to generating qualified leads?
Let's be honest. Are you having fun and enjoying being a loan officer?
Are you working your tail off and sacrificing your personal life just
so you can close another loan? After everything is said and done are you
a slave to your business?
If you’re like most loan officers the way you live is insane.
You're constantly rushing, pushing, pushing, always having more to do
than you can actually accomplish. Leaving a string of broken promises
and incomplete conversations in their wake. You’re probably not
making the money or living the lifestyle with the freedom you’d
hoped for. You’re spending most of your time doing everything except
that which you’re are best at, endlessly caught in the minutia of
the day.
Now for some good news.
There is a way out. Your business can be working for you right now instead
of you working for it if you make the right move. Look, over 90% of all
loan officer failure is because one reason. Ready? Here it is. You simply
don't have the right system in place. No, it's not the people, it's not
the market, it's not the rates, and it's not your company. None of these
are the reason for your frustration...
It's your lead generation and conversion system that’s
missing
That's right. It's your lead generation and conversion system. When you
have the right system in place then all of the other business issues can
get worked out. Why? Because you will have "A level" deal flow.
"A level" deal flow is the right deals coming to you on a regular
basis. These are the right type of deals from qualified prospects. "A
level" deal flow allow you to run a more simple, turn-key operation
that doesn't require the same level of stress and anxiety that most loan
officers have to deal with.
There Are 3 Important Secrets
In A Good "A Level" Lead
Generation System?
The Problem of the 3 R's:
#1 – Rip it Open: Most mortgage mail doesn't even
get opened. America sorts its mail over the trash can. Your mailer only
has 3.5 seconds to get a person to rip open your mailer. If it doesn't
do that then it's straight into the trash with your letter. .
#2 – Read it: Most prospects never even read your
letter! The greatest sales letter in the world is worthless if they don't
read it! So unless you can get them to actually read your letter and realize
that you have what they are looking for you're sunk.
#3 – Respond to it: Even if you managed to get
a prospect to open it and read it almost nobody actually picks up the
phone and responds to your offer.
So how do you overcome the problem
of the Three R's of mortgage mail?
After analyzing of 15,000 mailings over the past 15 years and personally
being responsible for millions of pieces of mail I have found the single
best way to help loan officers set up a predictable lead generation machine.
But before I reveal it, ask yourself this important question.
What if you were able to create a lead generation machine that delivered
a steady flow of qualified leads? What would you do with the extra time
and money that comes from working only in your "core competency".
If you just spent your time doing what you do best and had a team and
system that took care of everything else what would your life be like?
Who would you spend more time with? What would you do with more freedom
and revenues? My guess is you would probably travel more, spend more time
with the ones you loved. You would probably take the time to take care
of yourself and improve the quality of your life.
If you are looking for more freedom and more passive revenue
streams, then this just may be this is what you're looking for.
You no longer need to be effected by the rates.
Whether rates are going up or down it doesn't really matter. Why? Because
there are great campaigns that you can use regardless of whether the rates
are rising or falling. You see there is a silver lining in every cloud.
Over 87 Leverage Strategies
To A Successful Mortgage Mailing System
There are over 87 crucial leverage strategies that you
must use for a successful mortgage mailing lead generation system. Now
I’m going to peel back the covers and share a few gems with you.
The
BIG ZIG. You better "zig" when everybody else is "zagging
"
Don't fall into the "me too" disease. Over
92% of the mortgage companies and their mailers look exactly the same!
Here's the good news, with this campaign your prospects will literally
stop dead in their tracks, sit down, read your letter and say "Who
is this guy? This is really different. I better check it out." That's
the power of lumpy mail.
Only
target "Hungry Fish"
It's been proven that when a loan officer tries to
be everything to everybody he never makes the golden dollar as those who
focus on one market at a time. Only spend your time going after qualified
prospects who are HUNGRY. Vow that you not spend anymore time, money or
effort on prospects and networking with people who are unqualified and
may or may not need your services.
"If you grab too much. You grab nothing.
If you grab a little. You get it!"
Pick
a small pond and fish in it:
Look for a stocked pond of hungry fish and go to work
there. The best marketing system targets "Hungry Fish" who are
easily identified on a mailing list and can be replaced month after month.
Weed
out the rate shoppers:
Let's be honest if you live by the rates you'll die
by the rates. If you try to be the cheapest guy in town you will eventually
have a horrible business and a life of begging. These campaign is designed
to position you as the expert. "The authority", in this position
you command respect and can retool your business so it works for you instead
you working for it. A good lead generation system will give you more time
and freedom. Not just that, you'll have more profitable, qualified deals.
If
it's not leveragable don't do it!
Don't ever do another run another ad, go to a networking
meeting, or run a marketing campaign that you can't use again and again.
Make sure its repeatable.
Use
the right colors:
Some colors generate trust while others create skepticism.
Statistically there is one color envelope that out pulls every other color.
It's a certain shade of yellow. Even the paper color effects response
rates. Only use colors that improve response rates regardless of how it
looks to your or your family. What matters most is what works. The colors
that really pull would surprise you because they're counter intuitive.
Make
sure it gets opened
This is probably the biggest challenge of all for mortgage
mailers. Make sure that your next mailer is guaranteed to get opened.
The enclosed mailers use over 28 different strategies to get your mailer
opened. You probably never realized that there could be that many things
you could do just to insure that your letter got opened. Among them are
strategies like the "lumpy" factor. When people feel something
that's lumpy they are intrigued and are nearly forced to open it. Add
a lump and get a bump (in response rates).
Get
into the "A" pile
Everybody sorts there mail over their trash can which
is called the "C" pile, that's where almost all mail ends up
it's just a matter of time. Then there's the "B" pile which
is the "I'll think it over" pile. NO! NO! Not the "I'll
think it over!" That's like the kiss of death to your letter. Because
procrastination kills response rates.
Lastly, there's the "A" pile. This is includes personal invitations,
official documents, banking and legal notices. A lot of this stuff says
"I'm personal" or "I am really important. You better read
me." Make sure that your campaign puts your message firmly in the
"A" pile. This will dramatically increases your response rates
and commissions.
The slippery Slope Test
When your prospects read your copy it better be a like
a slippery slope. Starting with your headline (yes even a direct mail
letter should have a headline, and I can prove it!) Your headline better
be so compelling that it practically compels them to read your subhead.
And your subhead should magically draws them into reading the entire first
paragraph. Continuing on in this fashion all the way to the call to action.
It you can get them to read the first 55 words your response rates increase
nearly 10 fold.
Shocked and disappointed
I am continually shocked at how almost all of the mortgage mail that comes
across my test totally fails the slippery slope test. They say basically
nothing. They make no promises. There's no intrigue and no overt benefit.
No wonder they are not getting any response. I'm sure you've probably
received these in your own home. Maybe you even send them out. They are
quite frankly boring and rely on the "through enough stuff against
the wall and hopefully something will stick" method. Your letter
copy should be so compelling that it's like a great page turning novel
that leads you from one paragraph to the next just to see what's going
to happen. It must be constantly peppered with notes which appeal to the
readers self interest and continually arouse curiosity while pushing their
emotional hot buttons.
Irresistible Bait
This is where most mortgage mailers totally fall flat
on their face. There is nothing that is irresistible about the offer.
After someone reads your letter there had better be a hell of a good reason
for them to pick up the phone and call you (or click on your website).
Your offer has to be literally irresistible. Consider something like the
Godfather "This is an offer that you can't refuse". Consider
a campaign that includes an offer for "$500 of FREE groceries"
combined with a great mortgage offer. Now that's irresistible.
Emotional Triggers
People only respond to offers because they feel its
right for them. If you would sit down and honestly look at all the mortgage
mail that's out there you would shake your head in disbelief. Once you
know these secrets you'll ask yourself as we do "How do these people
actually send out mail like this?" Make sure that your mail is packed
with emotion. Constantly touch the emotional hot buttons that are designed
specifically to trigger a yes response only from a qualified prospect.
After years of testing we've had prospects call our clients commenting
on our letters saying "I really feel like you understand me and what
I'm going through". The loan officer just smiles and says "Yes,
we really do understand what you're going through." Then they continue
to get them the loan they need.
Success
comes from repetition....
Wait a minute read that again...Success comes from
repetition....that's right Success comes from repetition: Based on research
from SMEI 81% of the sales come after the 4 th contact! No wonder most
marketers get less than 1% response rates! Over 91% give up after the
first contact. Commit to becoming one of the loan officers who are in
the top 10% and end up with 80% of the deals because they used a multi
step mailing approach instead of just one mailer. Consider using a 4 step
campaign. Why? Would you get married on the first date? Of course not.
So don't expect prospects to respond to your offer after the first contact!
Mail them several times and watch the magic of multi step mailings work
for you.
Does This Stuff Really Work?
Look At What Our Clients Have To Say...
 "I
have seen the results that Jon Goldman gets for his clients...and
they are amazing!”
"If you're marketing anything to anyone, leads or customers...you
are making a huge mistake by not using Jon Goldman's firm to set
you up. Jon can take a normal mailing and turn it into an extraordinary
profitably money-making experience! I highly recommend Jon Goldman
and his company. Jon and his program is the answer you've been seeking
for so long!"
Jeff Paul
One of the nations top advisors to mortgage and finance professionals.
He’s also one of the most successful direct Marketers and
Educators in America, Has sold over $30,000,000 via direct
mail and author of How I made $5,000 a day at home in my underwear.
 Lead generation campaign produces predictable and
guaranteed income
“I want to thank you very much for all the help you’ve given me… As you know from my first campaign I was able to double my response rates, which my open rate, which
obviously led to more sales and more commissions.
More importantly, what I’m excited about is that now I have a predictable campaign with predictable results and in fact I had to actually dial back my marketing a little bit because we couldn’t really accommodate all the leads with the staff I have. Which is a good problem. I know now that I have a …lead generation campaign that’s really going to produce predictable and guaranteed income now and in the future.”
Ken Schreiber
HomeQuest Solutions, Inc.
Nationally recognized mortgage expert and top producer
 “It
was our highest return ever! We are definitely doing it again.”
We did Jon’s program. It was the most successful thing we
have ever done. We got a 6 to 1 return on our investment.
It was our highest return ever! We are definitely
doing it again. Also, I would strongly recommend other professionals
try it.
Tim Castrigano
Castrigano and Company Financial Services
 “You
‘unstuck’ me...It would be criminal if you didn't share
this”
“You have just ‘unstuck’ me. I always believed
I was ‘unstuckable’. But what you did was incredible.
You owe it to the rest of the CEO’s and leaders. It would
be criminal if you didn’t share this process with them. Because
this process is absolutely amazing. I have been around for a long
time in business. I am actually a coach to others. If you're considering
doing this, you have to be nuts not to do it. This has literally
changed me. What you have done is just absolutely awesome”
Brian Sacks
One of the nations top producing loan officers and Mentors to Mortgage
Professionals worldwide
LoanOfficerSuccess
 "Our
business is up 65% over last year."
This year our business is up 65% over last year. I attribute this
to the work that we have done together with you. I have used your
marketing services as well as your day launch. It was an awesome
experience. Your program is a must for anyone looking to really
grow their business. I definitely recommend and we will continue
working with Goldman and his team.
Michael Gray
All American Financial Services |
Step #1 CHOOSE YOUR MARKET
The first and easiest decision is “Who”? That
is, which market do you want to target. The way to be successful is pick
a market of “hungry fish” then go after them with lumpy mail
and irresistible bait. Not sure which market to target. Don’t worry.
Pick up the phone and speak to a mortgage marketing strategist at Lumpy
Mail Inc. (800) 805-1220.
Market #1: The Pre Foreclosure Market/NOD (Notice
Of Default)
Foreclosures are an incredibly hot and rapidly expanding market. Due to the sensitive nature of this market, you'll need to call us to discuss it. People in foreclosure are under great pressure and are experiencing tremendous pain. If you do your job right you can really help them. Unfortunately, there have been many unethical businesses who have taken advantage of people in foreclosure. In response, the government has had to step in to weed out the bad guys. There are numerous laws which are changing all the time. The laws of what you can say and what you can do with people in foreclosure vary greatly for state to state. Nevertheless, there are many loan officers who do very well servicing this market in an ethical and honest way. If you're interested and you qualify, you'll find this market to be very gratifying because you can really help people and the market is constantly growing. Call us at (410) 602-1970 to discuss it.
Market #2: The Bankruptcy Market
The single most important thing in mortgage marketing is targeting and finding your hungry fish?Look for people who are hungry for what you have to offer. REMOVE "D" --dThe hungrier your hungry fish, the better.
Market #3: A.R.M.-Adjustable Rate Market
The first and most important rule of mortgage marketing is to find “hungry fish” …and the hungrier the better. Right now, the Adjustable Rate Mortgage (A.R.M.) market is swimming with hungry fish whose A.R.M.s are about to explode in their face with outrageously high monthly payments. If you position yourself correctly you can cash in on the exploding $1.5 Trillion Dollars of ARM’S coming due within the next year. How did this happen? When interest rates where low many people got into more home then they could really afford with low ARM rates. But now the time has come to pay the piper and their rates are about to start skyrocketing. Many of them don’t even know that this is going to happen to them.
Market #4: Sub Prime Refinancing
The sub prime market is one of the most responsive markets today. They are in pain and are in constant need of financial help. And they need it quick. There are several great products that you can sell to this pool of "hungry fish". FLIP PERIOD AND QUOTE MARK "hungry fish."
Market #5: Debt Consolidation or Bad Credit
This market has overspent their limit and may well be living off their credit cards. Often, they have a sub prime lender. They're paying exorbitantly high rates and know they're being taken advantage of, but think they're powerless to stop it. These people are desperate to speak with someone who really cares, will show them respect and can truly offer a solution. That's why we created this set of mailers just for them. These homeowners are very hungry fish.
MARKET #6
Call us to discuss.
Market #7:
If you can't find what you're looking for, call us! Often we work on new industries and have many things not listed on our website. Contact us to see if we have what you need.
Get started now
Choose your mailing campaign
 |
|
|
4 Hit "Wing and a Prayer"
Mailing Campaign |
1 Hit "Wonder"
Magnifier Mailer |
1 Hit "Wonder"
Aspirin Mailer |
|
|
|
|
|
|
Become a Member |
Tear Sheet
Newspaper Tear Sheet Mortgage Mailer |
Free Grocery Gift Card Offer Add this FREE
Groceries Offer to your mailing to increase response rates |
|
|
|
Not clear which direction is best for you? Call our implementation specialist right now at
(800) 805-1220.
