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BANKRUPTCY A Market with an Immediate Pain You can Relieve. The single most important thing in mortgage marketing is targeting and finding your hungry fish—Look for people who are hungry for what you have to offer. dThe hungrier your hungry fish, the better. The more identifiable, the better. That’s what makes the bankruptcy market such a big winner. These homeowners in various stages of Chapter 13 have an immediate problem that you can solve--they want and need a loan now. That loan is their ticket to refinancing their mortgage, getting out of Chapter 13, keeping their home and salvaging what’s left of their credit rating. They are frustrated, under tremendous stress and in a lot of PAIN. Many think it would take a miracle to get them out of the hole they find themselves in. If they knew what you know, they could get out of bankruptcy. They’re looking for the solutions and peace of mind that you are so qualified to give them. Timing is everything when it comes to marketing to people facing bankruptcy. If you mail your campaign out too soon you won't be able to help them. If you wait too long you will miss your window of opportunity to be of help. Each of the mailing campaigns below creates a lead generation machine that delivers a steady flow of qualified leads. And whether rates are going up or down, it doesn't really matter. Why? Because these particular campaigns work regardless of whether the rates are rising or falling-no matter what, the market has a constant need for these campaigns.
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