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ADJUSTABLE RATE MORTGAGE A Walking Time Bomb You can Expertly Defuse. The first and most important rule of mortgage marketing is to find “hungry fish” …and the hungrier the better. Right now, the Adjustable Rate Mortgage (A.R.M.) market is swimming with hungry fish whose A.R.M.s are about to explode in their face with outrageously high monthly payments. If you position yourself correctly you can cash in on the exploding $1.5 Trillion Dollars of ARM’S coming due within the next year. How did this happen? When interest rates where low many people got into more home then they could really afford with low ARM rates. But now the time has come to pay the piper and their rates are about to start skyrocketing. Many of them don’t even know that this is going to happen to them. Each of the mailing campaigns below creates a lead generation machine that delivers a steady flow of qualified leads. And whether rates are going up or down, it doesn't really matter. Why? Because these particular campaigns work regardless of whether the rates are rising or falling—no matter what, the market has a constant need for these products.
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