Put Lumpy Power to Work for You and Save a Bundle on Postage at the Same Time!

How can you save money AND make a big impact? Introducing “Lumpy Postal Savers.” We created the 7 Hit “Postal Saver” Mailer in response to the dramatically increased postal rates of May 2007. Now, even with the new rates, you can have your “lumpy-ness” and afford it too! All 7 mailers in the campaign conform to the new minimum USPS size requirements to keep the cost down and the lumpy impact UP. Like our other multi-step mailers, the “Postal Saver” is an entire campaign, not just a one time hit. Because each mailer builds on the previous one, the campaign packs way more than 7 times the punch of a single mailing. Collectively, the power of the multi-step system is awesome and will dramatically improve your response rates. Why mail to them 7 times? Because research by SMEI has proven beyond a shadow of a doubt that 81% of the responses come between the 4th and 10th contact!

Here's What You Get With The 7 Hit “Postal Saver” Mailing Campaign:

Mailer #1: Vintage Lunch Bag Mailer

“What’s this? Someone sent me something in a brown paper lunch bag with newsprint from the 1800’s! I wonder what’s inside??” Who wouldn’t be curious to open a lunch bag addressed to them! This smash-through-the-clutter mailer includes a letter that's a super page turner and gets amazing response rates. The lunch bag itself has historic 19th century New York advertisements printed on it…fun for kids and adults alike. Once your prospects get their hands on this one-of-a-kind mailer, they’re compelled to open it!

Included: Our Gift Card money slip good for $500 worth of FREE groceries adds extra pizzazz to any mailing and motivates prospects to respond.

SECRET TIP: You can engage your prospects and spark their curiosity by connecting an element of the newsprint ads on the bag to your letter’s sales copy.

Sample of Response Doubling Headlines:

 

 

 

 

 

Mailer #2: Croatian Cash Mailer

Think you can’t send money through the mail? You can! And that’s why, if there’s any mailer that’s a sure bet to be opened by 100% of your prospects, it’s this one! (In fact, this mailer is so irresistible; the mailman might be tempted to steal it!) Your prospects eyes are going to pop out of their heads when they see the beautiful, multi-colored foreign currency bill that shows through the clear envelope. It’s a genuine 50,000 Dinara bill from Serbia Croatia …complete with its own counterfeit-proof safeguard--a hidden image only visible when you hold it up to a light. Plus it’s a collector’s item to boot! Everybody will want to tear open that envelope as fast as they can to get their hands on the money! In the end, you will make a huge impression and generate a ton of phone calls or hits on your website with this.

Included: Our Gift Card money slip good for $500 worth of FREE groceries adds extra pizzazz to any mailing and motivates prospects to respond.

Sample of Response Doubling Headlines:

 

Mailer #3: 'Seed Paper' House Mailer

“Look at this---an envelope like the kind the post office uses for stamps…and what’s that bumpy thing inside?”

It looks like the see-through envelope you get your stamps in when you go to the post office. But it’s got a letter and a little house made out of seed paper inside. What’s seed paper? It’s paper embedded with colorful seeds. You actually plant the whole piece of paper, water it and watch it grow into a flowering plant or a sapling. This elegant mailer is unique, fun and plants a positive impression in your prospects mind that helps your business GROW. Although men appreciate it, women tend to LOVE it!

Included: Our Gift Card money slip good for $500 worth of FREE groceries adds extra pizzazz to any mailing and motivates prospects to respond.

Sample of Response Doubling Headlines:

 

 

 

Mailer #4: Magnet Mailer

Hit # 4 includes a colorful magnet with your contact information to keep your name in front of prospects for 3 days, 3 months, even 3 years. This humble but powerful magnet is a tireless, fantastic worker that broadcasts your message 24/7 like a billboard smack in the middle of your prospect’s prime real estate…their kitchen. It will help you move from being an unwelcome pest to a welcome GUEST by giving prospects a useful item they can put up on their refrigerator, in the house or on their file cabinet. The mailing comes in an eye-catching, unique office-to-office envelope that looks like it came from your company mailroom…complete with 2 holes in the front and back to show the contents peeping through. Your prospects have NEVER seen anything like it in their mailbox before!

Included: Our Gift Card money slip good for $500 worth of FREE groceries adds extra pizzazz to any mailing and motivates prospects to respond.

 

Sample of Response Doubling Headlines:

 

 

Mailer #5: Aspirin in Air Mail Envelope

The biggest emotional hot button in direct marketing is the pain of problems and worries. To use that theme to the max, we send out a pack of aspirin in this fly-under-the-radar mailer. When they receive a hand addressed super light and thin airmail envelope with a big fat lump inside, their curiosity is piqued. Then once they start reading the letter while holding the aspirin pack they just start nodding their head in agreement.

"Yes, this is a big headache. If you can make the pain go away, I’m all ears."

Included: Our Gift Card money slip good for $500 worth of FREE groceries adds extra pizzazz to any mailing and motivates prospects to respond.

Sample of Response Doubling Headlines:

 

 

Mailer #6: TUIT Jar Gripper Mailer

Procrastination is the kiss of death in direct marketing. Motivate your prospect to take action NOW by mailing this 5" jar gripper telling them it's "Time to get a-round TUIT!" The practical TUIT jar gripper has staying power since it literally stays in the kitchen, reminding prospects to do business with you 3 days, 3 weeks, 3 months or even 3 years later. It says "TUIT" in big bold letters above your customized name and contact information. Remember, the goal is to motivate action and this little gripper breaks the procrastination tendency. The mailer comes in a bright yellow 6 X 9 Express envelope that screams to be opened.

Included: Our Gift Card money slip good for $500 worth of FREE groceries adds extra pizzazz to any mailing and motivates prospects to respond.

Sample of Response Doubling Headlines:

Mailer #7: The Fat Wallet Mailer

It looks like a real wallet that has been sent through the mail! Then when opened it immediately offers irresistible bait with a $500 bill sticking out of the wallet (a coupon good for $500 worth of FREE groceries). But don't try to recreate this mailing on your own (it's a technical nightmare). Fortunately we take all the difficulty out of it for you thanks to our buying power and systems. We make really cool, complex mailings accessible to small and mid size companies. Normally mailings like this are only available to companies doing 100,000 at a time or more. This one is so interesting that is has nearly a 100% open rate!

Included: Our Gift Card money slip good for $500 worth of FREE groceries adds extra pizzazz to any mailing and motivates prospects to respond.

Sample of Response Doubling Headlines:

 

 

$500 FREE GROCERIES MONEY SLIP & GIFT CARD

Every mailing includes this handsome "money slip" that looks at first glance like a $500 bill complete with Ben Franklin's picture just like on today's $100 bill. Look closer and you'll discover it's a coupon redeemable for a Grocery Gift Card good for $500 in FREE groceries. By adding this "irresistible bait" to your mailing, your response rates will go through the roof.
Here's how it works:

Step #1
Insert the Money Slips offering $500 in FREE groceries into your mailing. (They are not "live." A person must call to get their "live" Grocery Gift Card.)


Step #2
Prospects call you; you take their application and then send them actual "live" Grocery Coupon Gift Cards.

Step #3
Prospects mail the Grocery Coupon Gift Card to the address listed on the back to receive $500 worth of Grocery Coupon Certificates redeemable for major brand food and household products.


This is the best, most effective, legal and moral bribe we've found for getting prospects to call.
It motivates people to pick up the phone and call because it has the "wow" factor. Everybody goes to the grocery store and can use $500 in free groceries. But here's the catch. You give the $500 money slip to EVERYONE you mail to (It's not "live" but looks like it is. They can't redeem it until they call you). BUT, YOU ONLY GIVE THE ACTUAL "LIVE" GROCERY COUPON GIFT CARD TO THE PEOPLE WHO CALL YOU AND GIVE YOU THEIR APPLICATION INFORMATION. So you don't need many actual "Live" cards, only for the people who respond.