Here's What You Get With The 7 Hit "Knockout" Mailing Campaign:

First, it's not just a 1-2 punch. It's a 1-2-3-4-5-6-7 punch!

The 7 Hit “Knockout” is an entire campaign, not just a one time hit. Because each mailer builds on the previous one, the campaign packs way more than 7 times the punch of a single mailing. Collectively, the power of the multi step system is awesome and will dramatically improve your response rates. Why mail to them 7 times? Because research by SMEI has proven beyond a shadow of a doubt that 81% of the responses come after 4-5 contacts!

 

Mailer #1: The "Wing and A Prayer"

Curiously lumpy and screaming to be opened, the mailer includes a small Cupid angel with a letter that's a real page turner and gets amazing response rates. The official looking priority envelope alone would get this mailer opened. But when you add the lumpy factor, the need to see what's inside becomes irresistible! 
 
"I wonder what's inside this thing? It's lumpy and it's urgent."

Add extra pizzazz to any mailing and motivate prospects to respond with our Gift Card money slip good for $500 worth of FREE groceries. Included.

 

 

Mailer #2: The Fat Wallet Mailer

It looks like a real wallet that has been sent through the mail! Then when opened it immediately offers irresistible bait with a $500 bill sticking out of the wallet (a coupon good for $500 worth of FREE groceries). But don't try this mailing on your own (it's a technical nightmare). Fortunately we take all the difficulty out of it for you thanks to our buying power and systems. We make really cool, complex mailings accessible to small and mid size companies. Normally mailings like this are only available to companies doing 25,000 at a time or more.   This one is so interesting that is has nearly a 100% open rate!

Add extra pizzazz to any mailing and motivate prospects to respond with our Gift Card money slip good for $500 worth of FREE groceries. Included.

 

Mailer #3: Worry Dolls Mailer

Sales in a slump? No worries! This envelope is something that they've NEVER seen before.

It looks like it came right out of your office mailroom. The 'inter-office' envelope has punched out holes which allow you to peek inside to see what makes the thing so lumpy. It must be opened immediately. But then.what's this? A hand woven sack of tiny worry dolls? The bag practically begs you to open it and look inside. Once the reader pulls out the little worry dolls they start reading your letter, wondering "Why did they send me these little worry dolls? What's this all about?" In the end, you will make a huge impression and generate a ton of phone calls or hits on your website with this.

Add extra pizzazz to any mailing and motivate prospects to respond with our Gift Card money slip good for $500 worth of FREE groceries. Included.

 

 

Mailer #4: Aspirin in Air Mail Envelope

The single biggest emotional hot button in mortgage direct marketing is the pain of financial headaches and worries. To use that theme to the max, we send out a pack of aspirin in this fly-under-the-radar mailer. When they receive a hand addressed European-style super thin envelope with a big fat lump inside, their curiosity is piqued. Then once they start reading the letter while holding the aspirin pack they just start nodding their head in agreement. 
 
"Yes, this is a big headache. I really do want to tell my lender to go jump in the lake."

Add extra pizzazz to any mailing and motivate prospects to respond with our Gift Card money slip good for $500 worth of FREE groceries. Included.

 

Mailer #5: Magnet Mailer

Hit # 5 includes a colorful, patriotic themed magnet with your contact information to keep your name in front of prospects for days, months, even years. (Everyone can always use another magnet on their fridge.) The mailing comes in an eye-catching yellow # 10 envelope--the BEST color for boosting response--and plays off a freedom theme. Getting free of their financial pain is what these prospects want most of all!     

Add extra pizzazz to any mailing and motivate prospects to respond with our Gift Card money slip good for $500 worth of FREE groceries. Included.

 

 

Mailer #6: TUIT Token Mailer

This mailer comes in a gray #10 envelope with a lumpy wooden token inside. This simple little token has increased response rates by 20%! It features the “Get a-round TUIT!" message to inspire prospects to take action NOW. (Procrastination is the kiss of death in direct marketing.) The TUIT token is like a leave behind sales piece with staying power. People literally hold onto it for days, weeks, months or even years. It says "TUIT" on one side, your name, contact information and any promotional offer on the other. This package can drive traffic to your website or store when you use the token to offer free or discounted products or services.

Add extra pizzazz to any mailing and motivate prospects to respond with our Gift Card money slip good for $500 worth of FREE groceries. Included.

Mailer #7: The Yellow Letter Note-sized Mailer

Great things come in small packages. The final hit in the series is a gotta open mailer that comes in a beige-colored notecard envelope for maximum under-the-radar effect. It’s bulging with a double folded yellow lined piece of paper with a handwritten signed note.  Looks like somebody just ripped it out of a legal pad and stuffed it in the envelope. Packs a walloping final punch.

Add extra pizzazz to any mailing and motivate prospects to respond with our Gift Card money slip good for $500 worth of FREE groceries. Included.

 

$500 FREE GROCERIES MONEY SLIP & GIFT CARD

Every mailing includes this handsome "money slip" that looks at first glance like a $500 bill complete with Ben Franklin's picture just like on today's $100 bill. Look closer and you'll discover it's a coupon redeemable for a Grocery Gift Card good for $500 in FREE groceries. By adding this "irresistible bait" to your mailing, your response rates will go through the roof.
Here's how it works:

Step #1
Insert the Money Slips offering $500 in FREE groceries into your mailing. (They are not "live." A person must call to get their "live" Grocery Gift Card.)


Step #2
Prospects call you; you take their application and then send them actual "live" Grocery Coupon Gift Cards.

Step #3
Prospects mail the Grocery Coupon Gift Card to the address listed on the back to receive $500 worth of Grocery Coupon Certificates redeemable for major brand food and household products.


This is the best, most effective, legal and moral bribe we've found for getting prospects to call.
It motivates people to pick up the phone and call because it has the "wow" factor. Everybody goes to the grocery store and can use $500 in free groceries. But here's the catch. You give the $500 money slip to EVERYONE you mail to (It's not "live" but looks like it is. They can't redeem it until they call you). BUT, YOU ONLY GIVE THE ACTUAL "LIVE" GROCERY COUPON GIFT CARD TO THE PEOPLE WHO CALL YOU AND GIVE YOU THEIR APPLICATION INFORMATION. So you don't need many actual "Live" cards, only for the people who respond.