| The money slip looks at first glance like a $500 bill complete with Ben Franklin's picture just like on today's $100 bill. Look closer and you'll see it's a coupon redeemable for $500 in FREE groceries.
Why does this simple money slip motivate a person to pick up the phone and call you? Because it has the "wow" factor. The Grocery Gift Card is enticing to people because everybody goes to the grocery store and can use $500 in free groceries. |