Success Stories More Stories…
NEARLY $3 MILLION IN SALES BEFORE THE DOORS EVEN OPENED!
Lumpy Mail™ campaigns can be used in literally every industry, regardless of your target client demographics. You might easily see the Lumpy Mail™ application for a fitness center, or a sports coach, or a personal trainer. But this campaign wasn’t used by Joe Smith, personal trainer launching his business, it was used for a fitness center at the established, well-known Sinai Hospital. And their results were astounding – over double the sales that their management team predicted they would get before their grand opening.
“Our management team with over 25 years experience predicted pre-grand opening sales to 1,100 members. Using a Lumpy Mail™ creative strategy, we brought in over 2,800 new members – that’s nearly $3 million in sales before the doors even opened! What a difference!
93 Responses in Just 10 Days
One of the ways we suggest using Lumpy Mail™ is for the reactivation of dead, or almost dead, customers. Marketing to your existing list is the easiest and most profitable marketing you can do. You’ve already spent the money to acquire those customers and they’ve already made a purchase. This is the easiest sale to make and the marketing campaign that typically has the highest ROI. Just take a look at these Lumpy Mail™ results…
“So far the response from the lumpy mail postcard mailing to reactivate dead customers has been nothing short of incredible”. In just 10 working days we’ve had 93 responses. I’m looking forward to mailing #2 to see the response.
$900,000 in Computers and Peripherals Sales
You don’t typically think of a university marketing to their students once they’ve submitted their application and are enrolled as students. But the University of Notre Dame identified a way they could make sales to incoming freshmen and then decided to use a Lumpy Mail™ campaign to promote their offer. They made nearly $1 million in sales for that campaign.
“I would like to thank you for helping us select a premium program to use for our back-to-school computer sale event. It helped us sell over $900,000 in computers and peripherals to our incoming freshmen.”
Increased Sales by a Factor of 37!
Lumpy Mail™ is often one of the most effective marketing method to drive traffic. Whether it be traffic to your website if you’re an ecommerce company, traffic to your storefront if you’re a brick-and-more retain establishment, your dining room if you’re a restaurant, or your car lot if you’re a car dealer. It works for driving traffic for the same reasons it works for anything else, but Lumpy Mail™ results become particularly effective when you add in a “Preemium”.
“On the last day of our promotion, so many people came in for the Preemium. Some even told us, “I don’t know what to buy yet, but I’ll give you a deposit now.” The Preemium incentive helped close the deal. In one branch alone we had 13 people wanting to buy just to get the Preemium. We normally sell one or two sheds a day, but during our promotion we sold about 75! At an average of #2,800 a shed, that’s $210,000. We would not have sold as much without Lumpy Mail™!
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I THOUGHT DIRECT MAIL WAS DEAD!
If you thought direct mail was a thing of the past, you aren’t the only one. Plenty of people still believe that direct mail is no longer an effective way to market, focusing instead on email and online marketing.But they are all wrong.
Almost every major online retailer spends millions of dollars on all types of media, including direct mail. They’re doing it because it works. And because they know a mixed approach of both online and offline marketing is more effective than using one approach by itself.
There is no question that there was a period of time when companies could make more money by focusing solely on their online marketing. But direct mail has made a tremendous come-back… Read More>>
LUMPY MAIL IDEAS AND EXAMPLES THAT GET YOUR MAIL OPENED
Have you decided to use lumpy mail, or 3D mail, to increase your direct mail success rates? Looking for Lumpy Mail™ ideas and Lumpy Mail™ examples that will guarantee that people will not only open your mail? Want to impress them so that they will not think twice about handing over their money in exchange for the product or service that you are marketing? Well, here are some Lumpy Mail™ ideas and Lumpy Mail™ examples that are sure to get your direct mail success rates skyrocketing like never before!
To make the 3D mail irresistible, it is important that you choose an object that instantly anchors the product or service you are marketing in the minds of the target audience… Read More>>
HOW TO GET YOUR DIRECT MAIL NOTICED, OPENED, AND AN ROI YOU’LL LOVE
If you are looking for direct mail success, then using Lumpy Mail™ should be the first thing on your agenda. Lumpy Mail™ , also called 3D mail, has been proven to the most effective way to get your target audience to open your direct mail. After all, even the most persuasively written sales letter will be a waste if the envelope is not even opened and sent straight to the thrash can!
What is Lumpy Mail™ ? Any mail that is not flat, but has a depth to it, making it more 3D than traditional flat mail, is called Lumpy Mail™.
How does this ensure direct mail success? Read More>>
WHAT IS THE BEST TYPE OF MAIL PIECE TO USE?
I’m often asked what the best type of direct mail piece to use is.
There is no right answer for this question. The best type of mail piece depends on what you’re trying to do in your sales 61 Types of Direct Mail process. In many cases, using multiple different mail pieces is an effective strategy. Each mail piece has plusses and minuses given the situation. It’s vital that you understand what you’re doing, and how each type of mail piece could be used to get the best possible outcome.
I would like to point out some of the pros and cons of each of the five main types of mail pieces… Read More>>